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Expand Relationships.
Unlock Revenue.
Heads down is not a growth strategy.
Imagine the exponential growth from training your client-facing staff to be better relationship builders + lead generators.
That’s what we deliver: the power of activating your Front Line—the 90% of your company: billable & non-billable service professionals empowered to unlock value in their client relationships.
![](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6332c4374fdc376e3b92837d_Skills%20Section%20Flower%20Bg.webp)
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![](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6332c952135ae99fee45ee96_Services%20Deco%20Img%204.webp)
Build relationship skills to drive scalable growth for services firms.
We cracked the code:
Services firms typically rely on a small group of “business developers” to drive revenue. We focus on the other 80-90% of client-facing staff to help generate leads & build deeper client relationships which drive value.
When it comes to connecting with consultants, subject matter experts, & billable professionals, we’ve “cracked the code” — ensuring the skills & behaviors are internalized and sustainable for the long term.
![](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6332dc55fe0f8807d2677af9_Code%20Section%20Img.webp)
Our approach focuses on several key elements that influence behavior:
Keep it Simple
Align Incentives
Make it Relevant
Drive Accountability
Break down the fear factor
Provide Support
3-month impact
54%+
new contacts created at current clients
new contacts created at current clients
56%+
past relationships refreshed
past relationships refreshed
29%+
new leads generated
new leads generated
6-month impact
![](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6332f7979cf43b985a9f68a4_ROI%20Card%20Deco%20Left.webp)
6x ROI
Minimum
Minimum
![](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6332f7978998e218234a0754_ROI%20Card%20Deco%20Right.webp)
10x ROI
Average
Average
trusted by
![Deloitte logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6333060a7d5b66797a73d1f1_Logo%201.webp)
![United Health Group logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633307f583ba364c56896a52_Logo%208.webp)
![Cdw logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633307b3dba4467e8d90832d_Logo%207.webp)
![West Monroe logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633307b37c51e169fbce445c_Logo%206.webp)
![Sidley logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633307b389651077d6e778e3_Logo%205.webp)
![Kpmg logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633307b312d1fb15d03fe833_Logo%204.webp)
![Huron logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633307b2ce86732ec121150d_Logo%203.webp)
![Baker tilly logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633307b2e39a311596e1b8fc_Logo%202.webp)
“GMG did an excellent job of engaging with the team, not only in the session, but in the follow up…the individuals who went through the program are much more engaged.”
![Kpmg logo in color](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6333175010329a79ce8b15b4_Quote%201%20Logo.webp)
“I had very specific ideas of what I wanted our training to be. I was about to give up, until I met David. The training content was closely aligned with our core culture. It was a really good fit.”
![Clarity logo](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6333174ba8bc807ffae430eb_Quote%202%20Logo.webp)
“Our consultants are better prepared, not only for new accounts, but to mine for opportunities within current clients.”
![West monroe logo in color](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6333174b146bf32a633cf957_Quote%203%20Logo.webp)
![](https://cdn.prod.website-files.com/6331798729986a807d4c6622/6332c4374fdc376e3b92837d_Skills%20Section%20Flower%20Bg.webp)
ALUMNI HIGHLIGHTS
There is a space
between black & white.
It's where consultants
excel & results accelerate—
it’s the ‘gray’ that matters!
excel & results accelerate—
it’s the ‘gray’ that matters!
![David Ryan signature](https://cdn.prod.website-files.com/6331798729986a807d4c6622/633421a04576fd77970570f0_Ryan%20Signarure%20Transparent.webp)
David Ryan,
Gray Matters Group Managing Partner
Meet our teamGray Matters Group Managing Partner
![David Ryan](https://cdn.prod.website-files.com/6331798729986a807d4c6622/63336be63fa3c18560619285_Ryan%20Img.webp)